Content Marketing is all about creating and distributing content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business. This is a brief tutorial that explains how you can use content marketing to your advantage and promote your business.
Audience
This tutorial is primarily going to help all those readers who are into advertising and specifically those who aspire to make a career in Digital Marketing.
Prerequisites
Before proceeding with this tutorial, you should have a good understanding of the fundamental concepts of marketing, advertising, and analyzing products and audience.
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Section 1 - Strategy& Process
- 1. Content Marketing – Overview
- 2. Content Marketing – Target Customer
- 3. Content Marketing – Content Creation
- 4. Content Marketing – Media Channels
- 5. Content Marketing – Editorial Calendar
- 6. Content Marketing – Style Guide
- 7. Content Marketing – Basic Tools
- 8. Content Marketing – Challenges
- 9. Content Marketing – Tracking Success
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Section 2 - Content Types & Channels
- 1. Content Marketing – Blogs
- 2. Content Marketing – Lifecycle Emails
- 3. Content Marketing – eNewsletters
- 4. Content Marketing – WhitePapers
- 5. Content Marketing – Case Studies
- 6. Content Marketing – eBooks
- 7. Content Marketing – Digital Magazine
- 8. Content Marketing – Mobile Apps
- 9. Content Marketing – Web Apps
- 10. Content Marketing – Podcasts
- 11. Content Marketing – Webinars
- 12. Content Marketing – Infographics
- 13. Content Marketing – Articles
- 14. Content Marketing – Press Releases
- 15. Content Marketing – Social Media
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Conclusion
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